Our objectives

  • Strive for effective and sustainable animal health and crop protection technology through industry leadership and advocacy.
  • Achieve a balanced and science-based regulatory environment that gives members freedom to operate and grow in New Zealand.
  • Enable farmers and growers to supply high quality food and fibre into domestic and global markets.
  • Create an environment that encourages competition through innovation.
  • Promote stewardship and responsible use of products.
  • Support health and wellbeing of pets, livestock and people.