FairAd is the forum for the animal health and crop protection industry to self-regulate its advertising in New Zealand.
FairAd code provides the basic principles and standards of behaviour for promotion of animal health and crop protection products.
It is a combined initiative of Agcarm, the New Zealand Veterinary Association (NZVA), and the Animal Remedies and Plant Protection Association (ARPPA) and recognises the industry’s commitment to maintaining high ethical standards when promoting products.
The FairAd Code set out basic principles and standards of behaviour. It was developed using overseas examples and the New Zealand human pharmaceutical code.
The FairAd Code complements the Advertising Standards Authority Codes of Practice as they relate to the industry and the promotion of agricultural compounds and veterinary medicines in NZ. The FairAd code applies to all promotional compounds and veterinary medicines in NZ. The FairAd code applies to all promotional activities of agricultural compound and veterinary medicine companies directed towards all audiences (e.g agricultural contractors, veterinarians, traders, distributors, resellers, end users and the general public).
